Marketing communication for complex products and services
Many products and services are complex. It can be hard to explain your value proposition succinctly. How do you vary your message to different audience segments? How do you cut through to time-poor customers reluctant to part from traditional technologies?
InDepth Communication specialises in marketing communication approaches that address these challenges. We take a thought leadership approach which startes with mapping the subject matter, creating valuable content suitable to multiple channels and media, building your own audience with online communities and growing strategic relationships.
I do all the things you would expect a content marketing service provider would do. I write engaging content for websites, social media and all forms of marketing collateral - from company brochures to white papers.
What sets InDepth apart is out deep knowledge of science, engineering and technology. I am an engineer with 15 years of experience in both industry and publishing. I speak your language already.
If you rely on your expertise and sophisticated technology to compete in the business-to-business environment, then you have come to the right place to get serious with your marketing.
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InDepth periodically sends out newsletters with educational information about marketing for organisations with complex products and services. It is ideally suited to small-medium organisations in a business-to-business setting.
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