Marketing for engineering consultants and technical services
Have you tried all the marketing best practices and are still struggling to generate leads and sales?
If so, the issue is likely due to the complexity of the market you are operating in. Dynamic influences arising from difficult customers, desperate competitors, multiple ecosystem influences, global disruptions and your own internal dynamics can render best practices ineffective. InDepth Communication addresses these challenges with an agile methodology, rooted in complex adaptive systems, to quickly identify ways of cutting through and generating engagement.
With 20+ years of experience in engineering communication and marketing across all engineering disciplines and industries. We specialise in strategic planning and provide outsourced marketing services for small to medium-sized technically-oriented organisations, with a particular focus on engineering consultants and technical services to all the major industries.
Market research and planning
We start with landscape mapping and gathering ground truths from customers and all key ecosystem participants. Deliverables include: ● Ecosystem Report: Identifies sources of complexity, leverage points, and market insights ● Strategic plan: Audits current marketing practices and sets out approaches to unlocking constraints. ● Marketing Playbook: Sets out all the key marketing elements, including messaging, branding and SEO strategy, as a guide to sub-contractors delivering specific marketing tactics. ● Simple month-by-month planning, budgeting and feedback processes.
AI-powered marketing infrastructure
The dawn of AI necessitates integration of multiple advanced marketing systems to maintain competitiveness. InDepth supports in-house marketing infrastructure development or an outsourced platform that covers all the core systems including: ● Intent-based marketing ● CRM ● Client portal ● Integrated websites ● Integrations
Content marketing
Regular delivery of engaging content down multiple channels, including blogs, social media and newsletters. Deliverables include: ● Best practice articles on your technology and skills ● Profiles on leading people and organisations in your industry ● Industry news relevant to what you do ● Technical talk for your geeky fans ● Company news that positions your organisation ● Thought leadership on key topics and issues delivered to trade media and/or social media
Collateral development
Development of evergreen content assets that do not change frequently. Deliverables include: ● Product/Service descriptions that communicate your value proposition ● Presentations that cut through complexity ● Case studies that showcase what you do ● Downloadable assets for capturing contact details ●Banners and displays for exhibitions and foyers
Advertising and promotion
Implementation of advertising and promotional campaigns. Deliverables include: ● LinkedIn campaign set up ● Advertisements suitable for only and print media ● Exhibitions scheduling and organisation ● Trade media research and development of advertisments and advertorials ● Promotional merchandise ● Displays for foyers / meeting rooms
Communication coaching
Supporting staff to communicate better both internally and externally. Deliverables include: ● Personality profiling using DISC customised to communication traits ● Public speaking fundamentals, group courses or one-on-one coaching and ghost writing speeches ● Personal thought leadership coaching
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Ghost writing, grant applications, bid documents
Contact Us
Have a marketing communication challenge? Contact the CEO, Dr Tim Kannegieter, for a free consultation.
Email:
Phone:
0407 219 570