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We create & operate your
lead generation engine
We build your LinkedIn connections with the right people in your ideal clients and deliver
warm leads direct to your CRM
Three lead generation problems we solve
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Finding the right contacts in your ideal clients
We use account-based marketing processes to map and target the people who influence decisions in your ideal customers. Connect and build relationships with the right decision makers.
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Smoothing the boom
or bust in your pipeline
Build relationships for projects coming further down the track. We help you connect with, and maintain relationships with, customers who are not ready to buy now but will be by the next lull in your pipeline.
Increasing the quality of leads
Most companies need better quality prospects, rather than just a higher volume. Pre-qualify your leads with gateways and techniques that filter prospects that are the right fit for you.
Lead generation needs are unique to each company, depending on the nature of your industry. The three examples above are just some of the most common. We work with you to find what you need.
How we work with you to build your pipeline
1
We develop a lead generation strategy
After analysing your lead generation problem, we characterise your ideal client and/or market niches you want to target. We then develop a framework of messaging that will resonate with the prospects you want to connect with.
2
We build your LinkedIn outreach pipeline
We connect our outreach systems with your personal LinkedIn profile, enabling messages to come directly from you. We upload agreed outreach messaging into our system.
3
We launch campaign #1, test and optimise
We closely monitor connection and response rates, as well as quality of leads, to determine the effectiveness of messaging and targeting. We pivot or refine messaging and targeting, to determine the optimal strategy.
4
We populate and clean your CRM
We automatically transfer engaged prospects to your CRM, categorise contacts, find contact and clean contact data (converting personal emails to work emails).
5
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We launch campaign #2 and iterate
We collaborate with your business development team to progressively target all the niches you want to reach out to, including geographical expansion or niche services you offer. We continually refine messaging, lead magnets, and LinkedIn options to
We cultivate the relationships
We work with you to determine the best way to cultivate the contacts you have made, so that you stay "top of mind" until they are ready to say "yes". This can be through LinkedIn or via email with conventional newsletters and other marketing strategies.
Contact Us
Have a marketing communication challenge? Contact the CEO, Dr Tim Kannegieter, for a free consultation.
Email:
Phone:
0407 219 570