Marketing best practices checklist
The InDepth Communication marketing best practices checklist is designed to provide a snapshot of marketing processes and objects.
This checklist is design for business to business marketing and was designed for use in assessing the marketing maturity of engineering consultants, technical service providers and developers of technical products.
The best practices outlined here are useful for simple and some complicated contexts. However, they are not in themselves sufficient for an effective marketing strategy and must be considered in the context of more complex marketing challenges.
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