Welcome to the
Engineering Marketing Community
We are a global forum of people responsible for marketing at engineering-oriented firms such as consulting engineers or companies with related technical services.
What do we do?
The purpose of this community is to continually improve the practice of marketing at engineering-based firms and for members to mutually support each other build their business.
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Developing AI capabilities
Sharing different ways of leveraging AI to improve marketing efficiency and effectiveness.
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Best practice lessons learned
Panel sessions on different aspects of marketing, sharing what works and what doesn't.
Case studies
End-to-end case studies of integrated marketing at a company, with lessons learned.
Brainstorm innovative practices
Develop new marketing techniques, leveraging the collective experience of the community.
Structured networking
We run networking evenings for core members only with a structured agenda.
Marketing thought leadership
We invite marketing thought leaders to share how they think marketing should be done.
Community activities rotate between the above event types and core member meetings focused on the community agenda.
Four ways this community is different
Unlike communities of interest and other such talk fests, a community is practice is a structured and methodical way of improving the practice of its members - in this case, B2B marketing specifically in the context of engineering consulting and related technical services.
1. Top needs focus:
We focus on the Things That Matter the most to members
2. Useful outputs:
We capture and share the Things people find most useful
3. Benchmarking: Comparing how Things are done across different companies
4. Systematic program: Covering all the Things across the community's body of knowledge
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We ask community members what their needs and what pains they want to solve. We then draw up a list of practices and prioritise those considered most important by the members.
We don't just talk about the Things that Matter. We capture insights and incorporate those into documented practices in a form that is practically useful to members.
We facilitate small groups of members to directly compare their practices with other community members. This is a "light" process aimed primarily at mutual encouragement and tip sharing.
Unlike conferences, where the agenda can be random, we systematically address every topic in a documented body of marketing knowledge over time, leaving no practice unexamined.
Who is this community for?
This is an invitation-only community. Fill in this form to express your interest in joining. Consider this community if you want to:
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Connect with your peers, including CEOs and marketing managers from non-competing companies that have the same business model and marketing challenges as you.
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Solve common problems around pipeline uncertainty, BD time burden, differentiating your business in a compelling way, competing on value and more...
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Develop a superior marketing capability than your competitors, learning from marketing leaders and what has worked for other community members.
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Try different approaches that break the deadlock of best practices that don't seem to work in the complex environment of engineering marketing.
This community is open to people that:
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Work in a company that provides consulting engineering service or related technical services.
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You offer a niche service, typically with no more than 3-4 closely related sub-disciplines or service types.
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You are in a small to medium sized firm, typically with between 10 and 200 employees
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You are responsible for or support marketing, either as the owner/CEO, marketing manager, product manager, or an engineer providing regular input to marketing.
This community is not for:
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Large firms with several hundred or thousand employees
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Multi-disciplinary firms offering ten or more services
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Sole traders
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Direct* competitors of a firm already in the community (*see below).
If you think you fit the above criteria, apply to join. Applications may take up to a week to be assessed.
About the Community
Free participation:
For people actively engaging and sharing useful Things
There are no fees to belong to this community. We will only charge for events where there is a cost to host them. Face-to-face events will generally be held in venues where members can pay for their own food and beverages.
Trusting environment:
Share freely with non-competing members in similar businesses
We only invite one company per niche. There are so many niches we don't need more to be effective. However, we expect those occupying a niche to actively participate and share, or give their slot away* (see below)
Multi-level membership:
Choose your level of participation - from peripheral to core
You can be as active and involved in the community as you wish, as long as there is some level of participation. Peripheral members typically listen-in with occasional questions. Core members help organise events and activities.
Minimal burden:
Time spent in meetings and activities is the only commitment
We recognise that everyone is hyper-busy. We aim to refresh and inspire rather than burden. Members are not expected to contribute beyond sharing their experience and views, unless they want to.
Who runs this community?
This community is owned and operated by InDepth Communication for the benefit of its prospects, clients, partners and the broader engineering community. Members do not have to be clients of InDepth as long as they are providing value to other members through their active participation and InDepth does not obtain a client in the same niche field. InDepth endevours to create an environment where members feel comfortable sharing their insights, knowing that their direct competitors are not present in the forum.
* Direct competitors are companies with the same or very similar set of services AND operate in the same region (country and/or state). Existing members may not unreasonably object to companies with minor overlap joining the community. Members that are not actively participating in community activities may be replaced by a direct competitor that does wish participate actively. Active participation is regularly attending events, asking questions and sharing things. InDepth Communication will be as consultative as possible but is the sole arbiter on the level of overlap between members and acceptable levels of community participation.
Contact Us
Have a marketing communication challenge? Contact the CEO, Dr Tim Kannegieter, for a free consultation.
Email:
Phone:
0407 219 570