Welcome to the
Engineering Marketing Community
We are a global forum of people responsible for marketing at engineering-oriented firms such as consulting engineers or companies with technical products and services.
This is an invitation-only community of non-competing companies, who all have similar business models, operating in a project-oriented consulting engineering or technical services industry. The community is free of charge and run by InDepth Communication, which organises activities and manages participation so companies can feel free to share insights, knowing it will not be passed to competitors.
What do we do?
The purpose of this community is to continually improve the practice of marketing at engineering-based firms and mutually support each other build their business.
Activities include:
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Case studies of marketing successes, sharing what works and what doesn't.
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Brainstorming / panel sessions on how to improve marketing processes and outcomes.
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Development of practical techniques, tools / practices, specific to engineering firms. Full resources available to members only.
- Exploration of how best to leverage AI, using marketing as a test-bed for broader adoption across the firm.
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Structured networking meetings, designed to maximise learning and connections.
Upcoming events
View past events
Who is the community for?
Consider this community if you want to:
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Develop a clear and compelling value proposition
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Build greater certainty into your sales pipeline
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Reduce your business development time burden
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Have greater confidence in your marketing approach
In addition, we invite people that:
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Work in a company that provides consulting engineering service or technical services.
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You offer a niche service, typically with no more than 3-4 closely related sub-disciplines or service types.
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You are in a small to medium sized firm, with between 10 and 200 employees
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You are responsible for or support marketing, either as the owner/CEO, marketing manager, product manager, or an engineer providing input to marketing.
This community is not for:
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Large firms with several hundred or thousand employees
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Multi-disciplinary firms offering ten or more services
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Sole traders
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Direct* competitors of a firm already in the community.
If you think you fit the above criteria, apply to join. Applications may take up to a week to be assessed.
* Direct competitors are firms in the same niche (with the same or very similar set of services) AND in the same region (country and/or state). InDepth will judge the level of overlap in consultatation with existing members. Existing members may not unreasonably object to companies with minor overlap.
Join the community
The purpose of this community is to continually improve the practice of marketing at engineering-based firms and mutually support each other build their business.
Activities include:
-
Brainstorming / panel sessions on how to improve marketing.
-
Case studies of marketing successes.
-
Development of tools / practices.
Launched and/or ran IoT Engineering, Risk Engineering, Green Buildings and Medical Device communities, hosting 200+ webinars
Newsletter production
Whitepapers
Project manage business intelligence application
Social media posting and LinkedIn advertising
CRM setup and contacts population
Driving Circuitwise LInkedIn following toward #1
Contact Us
Have a marketing communication challenge? Contact the CEO, Dr Tim Kannegieter, for a free consultation.
Email:
Phone:
0407 219 570