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Linking ideas and resources on how to effectively market technically complex products and service
The Complex Marketing Wiki
Introduction
Summary narrative of the whole wiki in plain english with keywords linked to the sections below.
Thought Leadership
My spin on TL
Book Reviews
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Think, Write, Grow by Grant Butler: I found the description of what it takes to be a thought leader illuminating. Thought leadership is not for everyone - you have to have the 'right stuff'!
Though Leadership
Communicating the value proposition
Critical points are:
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You must be able to communicate the value proposition in a single, instantly credible sentence (Ric Navarro)
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