Linking ideas and resources on how to effectively market technically complex products and service
The Complex Marketing Wiki
Summary narrative of the whole wiki in plain english with keywords linked to the sections below.
My spin on TL
Think, Write, Grow by Grant Butler: I found the description of what it takes to be a thought leader illuminating. Thought leadership is not for everyone - you have to have the 'right stuff'!
Communicating the value proposition
Critical points are:
You must be able to communicate the value proposition in a single, instantly credible sentence (Ric Navarro)