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Linking ideas and resources on how to effectively market technically complex products and service

The Complex Marketing Wiki

Table of Contents

By industry:

Introduction

Summary narrative of the whole wiki in plain english with keywords linked to the sections below.

Thought Leadership

My spin on TL

Book Reviews

  • Think, Write, Grow by Grant Butler: I found the description of what it takes to be a thought leader illuminating. Thought leadership is not for everyone - you have to have the 'right stuff'!

 

Communicating the value proposition

Critical points are:

  • You must be able to communicate the value proposition in a single, instantly credible sentence (Ric Navarro)