Cutting through with video
Mon, 22 Sept
|Online - details provided upon registration
We explore the practicalities of creating and marketing videos to cut through, including best practices for the engineering and technical services context.
Time & Location
22 Sept 2025, 12:30 pm – 1:30 pm
Online - details provided upon registration
About the event
In this meeting on the Engineering Marketing Community we explore the use of videos. The key speaker is Xentronics CEO Scott Williams will present a brief case study his recent Insights series on the development of electronic products. He explains how he crafted his messaging, practically set up his video shoots, engaged a contractor for post production and delivered them via LInkedIn and YouTube. We will then open for questions and discussion. Talking points for community members are:
Why video?
How to identify what will cut through?
How to look professional on a budget?
What channels and other promotional tips?
This is a private community meeting. Join The Community first then register for this event to obtain the meeting details.